You know what it is, right? It’s the simplest of all concepts, yet it’s the most missed. My husband, Kevin, and I are up in the mountains of North Carolina the last two weeks and have spent a lot of time looking at properties, in and out of stores, and talking with both Realtors and … Read moreThe ONE KEY Area where Salespeople Mess Up
By June Fletcher, firstname.lastname@example.org As the housing market starts to slow after several hot years, Kerri Herrity has a message for the region’s 11,000 real estate agents. “Every change brings opportunity,” she says. “You just have to look for it.” The 50-year-old real estate coach has been following that advice all her life. And she teaches … Read moreExecutive Suite: Real Estate BootCAMP director Kerri Herrity finds opportunity in change
The toughest task of a business owner is usually finding, retaining and leading talent. It’s easy to look at others and see what’s wrong with their performance, especially when we’re paying them! Yet… when was the last time we looked at ourselves and evaluated our own performance? As your boss, how would you rate … Read moreAre you Talent or just talented?
Yesterday, in group coaching, we were talking about the sluggish market and the adjustment of prices we’re seeing now. Likely, we will continue to see this through the summer, fall election and into 2017. That means we all have to become experts on price adjustments and – more importantly – pricing property the right way … Read more3 Ways to Get Sellers to Price Property to Sell
Know the stats of summer sales in the past year and put them in terms of percentage. For example – According to Matrix MLS in 2015, 12,831 homes SOLD between Easter (i.e., end of season) and Sept. 30 (beginning of fall). The total sold for the entire year of 2015 was 20,634. This means the … Read moreTop 10 Ways to Take Summer Listings in 2016
Recently, the Market Watch in Ft. Myers and other forums have presented statistics that may suggest a sluggish market ahead, or even a market pause/correction. Talking with a variety of agents in different areas of Southwest Florida daily – many are already feeling it. From the numbers I see, I would agree. Just watching the … Read moreThe State of the Market
Recently I was talking with a couple of agents about the substantial increase in new construction permits being pulled in both Collier & Lee Counties (more in Lee). I mean, we can see dirt being moved all over the place – both in new home developments and also on individual custom construction lots… it’s been … Read moreThe 6 Values of a Realtor to New Construction Home Buyers
Each year it becomes increasingly clear how simple the real estate business really is. Yet, I’m always intrigued by those that make it super complex, and procrastinate over the smallest of tasks. For example: If you want to be a runner… put some shoes on, go outside and start running. Do that again the next … Read moreThe 5 Reasons Agents will Succeed in 2016 – Rate Yourself!
The objection you’ll start to hear from Southwest Florida sellers over the next 60 days is that they are too “busy” during the holidays to sell. Educate them gently with the following reasons why the Holidays are the BEST time to sell a home here. People who look for a home during the Holidays are … Read moreBest 10 Reasons to Sell over the Holidays!
What does your professional real estate photo say about you? In perusing websites all around South Florida, I see a serious divergence between “professional” and “photography.” Quality photography in today’s high-tech world seems like common sense. Yet what do they say about common sense? It’s not so common. Real estate agents have committed some serious … Read more10 Serious No No’s When It Comes to Your Branding Photo