The State of the Market

March 18, 2016

Recently, the Market Watch in Ft. Myers and other forums have presented statistics that may suggest a sluggish market ahead, or even a market pause/correction. Talking with a variety of agents in different areas of Southwest Florida daily – many are already feeling it. From the numbers I see, I would agree. Just watching the … Read more

The 6 Values of a Realtor to New Construction Home Buyers

February 16, 2016

Recently I was talking with a couple of agents about the substantial increase in new construction permits being pulled in both Collier & Lee Counties (more in Lee). I mean, we can see dirt being moved all over the place – both in new home developments and also on individual custom construction lots… it’s been … Read more

The 5 Reasons Agents will Succeed in 2016 – Rate Yourself!

January 4, 2016

Each year it becomes increasingly clear how simple the real estate business really is. Yet, I’m always intrigued by those that make it super complex, and procrastinate over the smallest of tasks. For example: If you want to be a runner… put some shoes on, go outside and start running. Do that again the next … Read more

Best 10 Reasons to Sell over the Holidays!

November 11, 2015

The objection you’ll start to hear from Southwest Florida sellers over the next 60 days is that they are too “busy” during the holidays to sell. Educate them gently with the following reasons why the Holidays are the BEST time to sell a home here. People who look for a home during the Holidays are … Read more

10 Serious No No’s When It Comes to Your Branding Photo

October 6, 2015

What does your professional real estate photo say about you?   In perusing websites all around South Florida, I see a serious divergence between “professional” and “photography.” Quality photography in today’s high-tech world seems like common sense. Yet what do they say about common sense? It’s not so common. Real estate agents have committed some serious … Read more

After Real Estate School (ARES) Boot Camp Earns State Approval

September 17, 2015

By: PrutosPR Posted in:  Naples Daily News,, August 31, 2015 – Full Article The new real estate BootCAMP workshop, created through After Real Estate School, Inc. (ARES) and led by Certified Real Estate Mastery Coach Kerri Herrity, has been approved for 11 continuing education hours according to the Florida Department of Business and Professional … Read more

Listings – Still Simple and Personal

June 15, 2015

It’s interesting to me how many agents no longer preview property as part of their daily schedule. As I walk through top real estate offices, I continue to observe Top Agents staring at their computers as if buyers and sellers will jump out of the screen, instead of being out in their farm areas mastering … Read more


May 1, 2015

SUMMER LISTINGS – Key Components = Increase your LEADS, ROLE PLAY and PRACTICE OBJECTIONS, protect your SCHEDULE, MAKE THE CALLS! USE a proven script for leads, calls and presentation. Know the stats of summer sales in the past year and put them in terms of percentage.   For example – In the sunshine MLS, in 2011, … Read more


May 1, 2015

Always meet buyers at the office! Always have buyers sign a loyalty agreement! Always do a thorough buyer consultation or “wish list!” You do the picking of where to go – limit it to 5-7 places. Show them in the office, on the big screen, 5-10 places you aren’t taking them and why (this helps … Read more

8 Keys to Leading your Team with Greatness

May 1, 2015

  Maintain Absolute Integrity. When Leonard Roberts became CEO of Arby’s, the fast food chain was struggling. He turned it around by promising more service, support and money to his franchisees. When Arby’s owner disagreed and refused to pay staff bonuses, Roberts resigned from the board in protest and was eventually fired. He survived that … Read more