12 Things SWFL Producing Agents Desire from Their Broker in 2023

January 1, 2023
real estate visionaries

A chance to grow their business mix into a higher price point. GROWTH An opportunity to build a team or have admin leverage in place so they can do what they do. Entrepreneurial coaching and relevant business & market discussions – not “training” (they will want to often discuss an end game – selling or … Read more

BROKERAGE Real Producers

August 1, 2022

Brokerage Change YOUR CAREER As much as we don’t want to change brokerages, there is no one-size-fits-all for our entire career. We should annually evaluate the company’s value against our next steps & future needs. The best time to consider a change is just before the 4th quarter because the SWFL season really begins in … Read more

RECESSION Real Producers

March 1, 2022

Economic Uncertainty YOUR CUSTOMER You’re standing in the ideal property, and those dreaded words fall from the buyer’s lips like a Charlie Brown cartoon: “We think we’re going to wait.” Wonk. Wonk. Wonk. As a powerful real estate business owner, you confidently reply, “Got it. What’s stopping you?” To which they use a possible smoke … Read more

Market Discussion

January 10, 2022

There are 10+ reasons your customers need to understand, both buyers and sellers, that this is not a real estate bubble fueled by conditions of over-inflated markets of the past.  This is different. Download this report now for help in clarifying the market and understanding its dynamics.  

Are Your Prospects Responding to You?

January 4, 2021

Maybe they don’t want to be “sold” on anything. The mindset of the consumer is rapidly changing. Everywhere we look as consumers, hands are in our pocket. Compounded by recurring auto-pay memberships that we have to watch our accounts for and cancel, to the grocery store check-out asking us to “add a $1” charitable contribution … Read more

Best 10 Reasons to Sell over the Holidays!

December 15, 2020

The objection you’ll start to hear from Southwest Florida sellers over the next 60 days is that they are too “busy” during the holidays to sell. Educate them gently with the following reasons why the Holidays are the BEST time to sell a home here. People who look for a home during the Holidays are … Read more

Is there a “ME” in TEAM?

March 18, 2019

Agents constantly call and ask me about teams – developing them, joining one, selling one, and many questions in between. Throughout real estate history, there have been times when teams have been trendy and times when they’ve been necessary. We’re in a time of necessity and I only see the need growing. Why? Simply because … Read more

4 Things you Need to Know About the Current SWFL Market

February 28, 2019

Interest rates and inventory increases have caused a flattening in market prices. Seller’s aren’t getting as much for their homes today as they did in 2015. Most believe we are in a market correction that, depending on interest rate changes, could put us in our usual 7 year-average cycle of price decreases and rebounds. Many … Read more

To Tour or Not to Tour!

January 7, 2019

That is the question – are virtual tours of value on properties that aren’t luxury? Why are some agents doing them and others not? We’re in the age of instant visual gratification. Click and see, high definition, three dimensional, vivid color and virtual reality aren’t just desired, they’re demanded! Not to have virtual tours or … Read more

4 Tools of Real Estate Business Tracking

August 31, 2018

Read, set, go! And don’t forget to track your results! As we prep for our FISCAL year, which in Southwest Florida Real Estate is October 1 to October 1, your business plan is an obvious necessity. Equally as important in executing your plan, are the tools to track progress and conversion. The systems that provide … Read more