That is the question – are virtual tours of value on properties that aren’t luxury? Why are some agents doing them and others not? We’re in the age of instant visual gratification. Click and see, high definition, three dimensional, vivid color and virtual reality aren’t just desired, they’re demanded! Not to have virtual tours or … Read more
Read, set, go! And don’t forget to track your results! As we prep for our FISCAL year, which in Southwest Florida Real Estate is October 1 to October 1, your business plan is an obvious necessity. Equally as important in executing your plan, are the tools to track progress and conversion. The systems that provide … Read more
Know the stats of summer sales in the past year and put them in terms of percentage. “According to our Multiple Listing Service, last year 14,8951 properties SOLD between Easter and September. This represents the end of season and the beginning of fall, or the SUMMER. That number represents 51% of the total sales that … Read more
We’re talking about winners this week on the heels of the 2018 Superbowl. How exciting to see two grown top producers in their industry witness on television for the world to hear that their wins are due in great part to their faith. We’ve also been talking about losses this week as the stock market … Read more
I’m shocked to read the same old advice for 2018 regarding real estate sales business planning: Don’t become complacent. Write down your goals. Do social media. Seriously? These are the most basic requirements for running ANY business. Let’s talk about the Real Estate Business! THINK WIDER. Look to expand your business geographically. Technology and cloud-based … Read more
I coached an agent this morning who wrote a contract yesterday – and sold a listing he took within 12 hours in Ft. Myers! Customers and agents are asking how this will affect the real estate market. Well, we have experience with this and here’s what it says: Historically, new construction materials increase in price … Read more
Great leaders will tell you that when you’ve crossed the lake, stop on the bank and look back at the view for a moment. Think about the journey, assess what you’ve learned, and DECIDE what you will carry with you – before you head across the next one. New Year Review What 3 things did … Read more
You know what it is, right? It’s the simplest of all concepts, yet it’s the most missed. My husband, Kevin, and I are up in the mountains of North Carolina the last two weeks and have spent a lot of time looking at properties, in and out of stores, and talking with both Realtors and … Read more
The toughest task of a business owner is usually finding, retaining and leading talent. It’s easy to look at others and see what’s wrong with their performance, especially when we’re paying them! Yet… when was the last time we looked at ourselves and evaluated our own performance? As your boss, how would you rate … Read more
Yesterday, in group coaching, we were talking about the sluggish market and the adjustment of prices we’re seeing now. Likely, we will continue to see this through the summer, fall election and into 2017. That means we all have to become experts on price adjustments and – more importantly – pricing property the right way … Read more